In the past, I’ve joked to my boyfriend that if in some distant future if we were to get married the wedding would have a dress code that included colour guidelines. His nervous laugh barely covered the fact that he knew I wasn’t kidding. For, I strongly believe that group photographs look best not when everyone has the same hemline and style of suit, but when there’s a unified palette. This theory doesn’t stretch only to events, I think anytime you might get snapped it’s worth thinking about what your partner is wearing as much as what you’re planning to put on. And, vice-versa.
We can thank Britney Spears and Justin Timberlake for your scepticism. Back in the early 2000s, which was at best a questionable era for style, the fashion jury ruled that twinning was a by-word for cringe. Conformity was left to girl bands and Jedward. But, then The Kooples came along, and the matchy-match look suddenly didn’t seem quite so galling.
‘We tend to want to fit in with the person we are dating. Yes we are all unique but we want to, as a couple, look united and as if we “fit”.’ Relationship expert Dr Nikki Goldstein told The Huffington Post Australia before adding, ‘so it's only natural that when you're dating someone, even automatically without knowing -- you will start to change your style so that you blend in with them.’
The same can be said for friendships. As slowly, but surely, the coolest couples have been mirroring their ensembles. However, unlike the turn of the millennia celebs. These twinning moments aren’t limited to those romantically entangled as mums and daughters, best friends and sisters make power partners too.
The difference between the coordination now, versus 20-years-ago, is that individually the outfits are good. Separately they stand out, but together their power is doubled. Don't believe me? Take a scroll through the gallery and then tell me otherwise.
Debrief Matching Couples
1 of 11Phoebe Collings-James and Adam Bainbridgetching couples dressing fashion clothes
Sartorial symbiosis courtesy of Phoebe Collings-James and Adam Bainbridge (otherwise known as Kindness).
2 of 11matching couples dressing fashion clothes
Brooklyn Beckham and Chloe Moretz are a masterclass in matchy-matchy.
3 of 11matching couples dressing fashion clothes
Both Jada Pinkett and Willow Smith look bewitching in long black gowns.
4 of 11matching couples dressing fashion clothes
Lessons in monochrome from Cleo Wade and Mia Moretti
5 of 11matching couples dressing fashion clothes
DJ sisters Simi and Haze are proof that a little planning goes a long way.
6 of 11matching couples dressing fashion clothes
Zendaya and Aurora James show that a perfectly put-together pair makes a singularly fabulous fashion moment.
7 of 11kanye and kim kardashian
Kanye and Kim Kardashian West oversized leather revs up their relationship.
8 of 11matGigi Hadid and Zayn Malik
Gigi Hadid and Zayn Malik are the cool factor squared.
9 of 11matching couples dressing fashion clothes
David and Victoria Beckham almost got scratched from this list for their crimes against fashion two decades earlier, but this his'n'hers suiting is too smooth to ignore.
10 of 11Pharell Williams and Helen Lasichanh
Look at Look at Pharrell Williams and Helen Lasichanh and then ask yourself, do opposites really attract?
11 of 11matching couples dressing fashion clothes
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This article originally appeared on The Debrief.