The colour red: Christian Grey's Panic Room; lace La Senza lingerie; Jessica Rabbit sauciness. In short, the colour red has long been associated with danger, sexuality (and often both combined) but did anyone really take that seriously? Did anyone seriously hold back from wearing a red jumper incase it made them look 'up for it'?
Well, perhaps. According to the Personality and Social Psychology Bulletin, women who wear red are seen as threatening by both men and women alike. 'Our results suggest that women perceive and behave toward other women in red as if these other women are actively advertising' themselves as sexually available, wrote the team behind the study, noting that of the 196 women interviewed, most of the women would not introduce a woman wearing red to their boyfriend.
Takes deep breath I know guys. Us too. This kind of statement makes us want to wear top-to-toe red forever. And you know what? You should! Because as last night's Emmy awards ceremony proved, red is on the agenda. A-Listers including Heidi Klum and Lena Dunham paid full-length homage to the raunchy ole shade, whilst the AW14 catwalk is absolutely full of it. From Preen by Thornton Bregazzi, to Vivienne Westwood's Red Label, red - in all shades, most particularly the orangey/red clamato - is en vogue this season.
So ignore the haters and avoid the girls who think that your humble red fuzzy turtle neck means that you're going to steal their hunk. Because who wants to be friends with such loons anyway?
Red Dresses
1 of 10Lena Dunham
Lena's ombre frou frou gown - actually a Giambattista Valli button-down shirt and skirt - received quite a lot of criticism, but we say fuck the haters. As, we imagine, did she.
2 of 10Sarah Hyland
The pint-sized Modern Family actor is making her mark on the comedy scene, as well as committing to the fail-safe crop top and full-skirt combo by Christian Siriano.
3 of 10Heidi Klum
It'd be fair enough to not want to introduce Heidi to your boyfriend, even now she's got 4 kinder; but look how friendly she looks in her red Zac Posen dress.
4 of 10Christina Hendricks
Defying the notion that redheads can't wear red, in Marchesa, Christina is clearly a rule-breaker - which means she's way too cool to submit herself to such an outdated cliché like wearing red in order to steal your dude.
5 of 10Claire Danes
If wearing red is bad, what about red plus red lipstick? OMG, WE CAN'T COPE. We can. And so can Claire. (Obivously, she's survived Homeland.)
6 of 10Uzo Aduba
If orange is the new black, red is the new... colour or friendship? 'Crazy Eyes' from Orange Is The New Black, the actress Uzo doesn't look threatening. Just like the kind of fun friend we'd really really like to have.
7 of 10January Jones
Those Mad Men ladies got sass, right? January Jones in Prabal Garung: classic and delicious.
8 of 10Preen by Thornton Bregazzi
Our favourite new way to do matchy matchy: double bright orange/red with messy hair.
9 of 10Vivienne Westwood Red Label
British sasspot Hollie-May Saker does good Queen of Hearts in Vivienne Westwood's ketchup red, heart-adorned suit.
10 of 10Simone Rocha
Making her name with a pepto-bismol pink collection, Simone's now moved onto raspberry red: and it's just as good.
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Pictures: Getty, Rex
This article originally appeared on The Debrief.