Like a bottle of vintage merlot and a pair of leather trousers, a real silk shirt is on our grown-up 'investment' is-it-ever-going-to-happen wish list. How many times have you scrolled longingly through pages of luxury silk brand Equipment's beautiful 'signature' shirts, before balking at the £200+ price tag and diving into eBay's polyester bargain basement? Yup, us too. Which is why we were thrilled to receive this transatlantic tip-off from a savvy little shopper about the wonder that is Everlane.
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You probably won't know Everlane. It's like Obama's BlackBerry: heavily guarded by the US. But not for much longer. Boasting a killer line of basics, where nothing costs over £100 - think every permutation of cotton tanks, jersey tees, cashmere sweaters and 100% brushed silk shirts - Everlane is basically Gap's super snazzy cousin.
As much as we are wooed by the price, the key is in the details. The 'v' of the slouchy cashmere v-necks hit the breastbone at just the right point; the scoop neck tees are scooped just low enough to be casually sexy, and the silk shirts - the product the label are now famous for, on account of the fact that they share the same Chinese factory as Equipment, but are £47 rather than £230 - are thick enough not to show your bra outline. Which basically means that the silk is as luxe as s four-ply loo roll, whilst protecting your modesty with the efficiency of one of Rihanna's bodyguards - all for under £50. Which, if you think about it, is a pretty bloody amazing steal considering the shirts are pure silk.
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The whole concept behind the only-online Everlane's killer prices is 'retail transparency': which translates to me and you, as, 'don't bullshit the customer with ridiculously inflated costs'. Everlane co-founder Jesse Preysman explains, 'We just never understood why the most beautiful and simple products need to cost so much. We've just cut out the middlemen so we can take smaller margins without sacrificing on quality at all'.
Is this the best sounding retail mantra ever? Yuh huh, we think so. Because Preysman has one heck of a valid point: why is it that the perfect skinny jeans, or the dreamy white scoop-neck slub tee have to cost the same price as a mini-break to Scandinavia? Now, with Everlane at our disposal, the perfect silk shirt or cashmere v-neck will cost the same as a two glasses of white wine on a Tuesday night.
Get Everlane shipped to the UK using myus.com (they will offer direct shipping later this year)
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This article originally appeared on The Debrief.